Branding
Identity systems designed to hold up across packaging, a storefront, and a pitch deck — not just a logo file.
Who this is for
Founders naming and designing a brand for the first time, and existing brands whose identity hasn't kept up with the business — a logo drawn for a Shopify favicon that now needs to work on a shipping box, a storefront, and a deck for investors. We've done both, and they're genuinely different briefs, so tell us honestly which one you are.
What a brand review actually looks like
A logo drawn for a Shopify favicon and a logo that has to survive a shipping box, a storefront header, and a pitch deck are not the same design problem. Most of the actual work happens before a new mark ever gets drawn — checking where the current one already breaks.
One identity, every surface it has to survive
The same mark, type, and color system has to hold up on a shipping box, a storefront header, and a slide in an investor deck — tested against all three before it ships, not just approved as a logo file.
What'sincluded
Naming & verbal identity
For brands starting from a blank page — name, tagline, and the tone of voice that carries into every channel.
Logo & visual identity
Logo, color, and type systems designed together, not bolted on after the fact.
Brand guidelines
A real guide document — usage rules, spacing, do's and don'ts — so consistency doesn't depend on us being in the room.
Packaging design
Packaging, labels, and inserts that match the digital brand, coordinated with sourcing if you need it manufactured too.
Pitch deck & investor collateral
Deck design that reads as considered, not a template with your logo swapped in.
Print collateral
Business cards, signage, and everything else that has to survive being printed, not just viewed on a screen.
Positioning workshops
A working session to nail down who the brand is actually for, before a single pixel gets designed.
Rebrands & refreshes
Evolving an existing identity without throwing away the recognition you've already built.
What you walkaway with
How thisis different
| Recommended Wahenam | Typical design shop | |
|---|---|---|
| Deliverables | A full usable system - logo, type, color, guidelines | One flattened logo file, nothing else |
| Application | Tested against your real product before it is called final | Designed in isolation, breaks the moment it is applied |
| Revisions | Structured rounds built into the scope | "Unlimited revisions" that never actually finish |
| Ownership | Every source file, full rights, yours | Source files withheld unless you pay extra |
How a brandingproject usually starts
Not a rigid process - just the shape most engagements take.
Discovery, not a mood board dump
We start with your actual product and audience, not a stock inspiration board.
A real scope, one number
A written scope and a fixed price before any design work starts.
Concepts you can react to
You see real directions, not one "final" logo sprung on you.
A usable system handed over
Every file, every guideline, yours to keep.